Austrian Wine:

Where Tradition Meets Innovation

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KATIE BOFSHEVER

Design Partner, GV

As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.

2:00pm

Understand

Lightning Talks on Business Goals

Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.

Austrian Wine:

Where Tradition Meets Innovation



Embark on a profound exploration of Austrian wine in this exclusive workshop.


Presented by: Lyn Farmer DWS & Amanda Fraga, Beverage Director of The Genuine Hospitality Group


Join us for a 1.5 hour masterclass dedicated to unraveling the intricacies of Austria's wine scene. Deep dive into the indigenous and international varietals, discover iconic and emerging winemakers, and explore the diverse array of wine styles that define Austria's vinicultural landscape.


Highlights of the Masterclass:


-Guided tasting featuring Austrian varietals, including Grüner Veltliner, Blaufränkisch, Riesling, Zweigelt, and more.
-An exploration of different wine styles, from crisp and mineral-driven whites to robust and complex reds, showcasing Austria's diversity and craftsmanship from classic to natural.
-The chance to put your tasting skills to the test for your chance to win an exclusive invitation to VieVinum with partial financial support.


Following the masterclass, we invite you to discover environmentally conscious wines ranging from sustainable, organic and biodynamic options from Austria, delving deeper into the rich tradition and innovative practices of Austrian winemaking.

Immerse yourself in Austria’s wine making traditions and learn what’s to come.


This Masterclass is tailored for those seeking a deeper understanding and appreciation of the Austrian wine scene’s history and future.


Limited seats available. Secure your reservation today!


Please note we will follow-up with confirmation of attendance once credentials are verified.

Dec 
13
 – 
Dec 
14
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7:30PM
 – 
10:30PM
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The Minimal NYC

Introducing The Minimal NYC. An app that connects you to people who are willing to trade lives. For real. Ever wonder what it’d be like to be a music teacher in Nashville? A children’s book illustrator in Brooklyn? A human rights activist in DC?


It’s a social network that facilitates real life swaps: you go to someone’s city, live in their home, hang with their friends and family, do their jobs, attend their events and activities. Yes, it’s totally intense… and it’s totally thrilling. Call us crazy, but we don’t think the best memories are made in the comfort zone.

 
Come check us out at the party (and sign up for The Minimal NYC account at one of our stations while you’re at it). Bottom line: it’s a startup launch. Good times will be had by all.

Speakers

Faizaan Ghauri

Design Partner, The Minimal NYC

Faizaam Ghauri founded The Minimal NYC in late 2012 at the height of the mobile advertising boom. In just 3 years, the agency has emerged as the premier provider of unique mobile ad solutions and has won more creative awards than any agency in North America.

JESSICA ANNAS

Design Partner, Sparkwave Media

Jessica Annas has studied the art of complex data design for more than a decade. Data Designer at Sparkwave Media, Annas works with the company's roster of Fortune 500 brands to make data more beautiful, relatable, and accessible across every screen.

ASHTON AJAYI

VP Of Product Experience, Pixel Palace.

Ashton Ajayi leads sustainability initiatives at Pixel Palace, an agency founded on helping companies make good money while doing good things. He primarily focuses on inventing custom business models for companies who want a higher purpose without sacrificing profit.

Agenda

9:00am

Understand

Lightning Talks on Business Goals

Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Faizaam Ghauri , Founder of The Minimal NYC, about how to get caught up -- and then get ahead.

10:25am

Define

Jessica Annas Defines the User Journey

We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work.

12:00pm

Diverge

Ashton Ajayi Discusses Diverge Methods

Ashton Ajayi of Pixel Palace will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.

1:15pm

Decide

Chris Logan Reviews Decide Methods

Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development. 

“Design is not making beauty, beauty emerges from selection, affinities, integration, love.”

Louis Kahn

The Minimal NYC

Architect

Austrian Wine:

Where Tradition Meets Innovation

Join us for a startup launch party for The Minimal NYC, with good music, unlimited drinks, BBQ buffet, lots of free stuff, and strangers that might become the new you.

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We are currently at capacity. If you wish to be added to the waitlist, please email cchamberlain@wineandcollc.com.